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The diagonal: This visually reinforces that Mac Papers is now a multi-faceted distribution business that serves customers across a range of industries.

Each line of business is represented by a line, and they come together to create the new “M.”

The lines: Mac Papers now encompasses four lines of business: Paper & Print, Packaging, Facilities Supplies and Office Products.

The greens reflect truth and peace of mind. The main blue is associated with stability and reliability, and implies leadership, confidence and tradition.

The colors: The colors reflect Mac Papers’ core values.

But it was time to update it with a more modern and refreshed look.

The “M”: The Mac Papers “M” is iconic and the decision to keep it in the logo was easy.

The logo is a visual representation of the Mac Papers evolution. “The new brand honors our company’s heritage – the values, tradition and family that founded Mac Papers – while showcasing the innovation, drive and diversification that is shaping its future.” “This is the first rebrand in the company’s 50-year history, and it’s a vital part of our strategic vision for the next 50,” said Ray McGehee, Director of Marketing and Communications at Mac Papers.

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The company has a new logo, tagline and visual identity after an 18-month planning and execution process that included investing significant resources researching how to improve Mac Papers’ positioning in today’s market. While our new brand stays true to the values and service that remain central to the company, it’s time to tell a new story about what Mac Papers is today.” Mac Papers now serves its customers with innovative ideas across all four lines of business. “We used to say, ‘Paper is all we do,’ but that is no longer the case.

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“This is an unprecedented time for Mac Papers,” said Sutton McGehee, Chairman and CEO of Mac Papers. It is the result of an evolution that began nearly a decade ago, as the company spent several years expanding into additional industrial products, equipment and services that complement its traditional business. The brand reflects a comprehensive reframing of Mac Papers’ corporate vision and business offering. The company is now a distribution partner with four lines of business, giving customers the best value in paper and print, packaging, facility supplies and office products. Mac Papers, a merchant distributor in the Southeast U.S., unveiled a new corporate brand that reaffirms the company’s position in the marketplace and positions it for future success.